|
Marketing strategies for sports events in India focus on leveraging local products and cultural elements to engage audiences. For example, using traditional Indian snacks like samosas and chai as promotional items during cricket matches can attract fans and create a unique experience. Additionally, partnering with local brands such as Amul for dairy products or Bata for footwear can enhance visibility and build community trust. Digital marketing through platforms like Hotstar and JioSaavn helps reach a wider audience, while incorporating Bollywood celebrities in campaigns adds star power. These approaches ensure that marketing efforts resonate with Indian consumers, driving participation and loyalty for sports events. |
