Procter and Gamble （P&G） is a global leader in consumer goods, known for brands like Tide, Pampers, and Gillette. This case study examines P&G\“s strategic innovations, such as digital transformation and sustainability initiatives, which have driven its market expansion in regions like India. By leveraging data analytics and local partnerships, P&G has adapted to diverse consumer needs, enhancing brand loyalty and competitive advantage. 
In India, P&G faced challenges in rural market penetration but successfully implemented affordable product lines and community engagement programs. These efforts not only boosted sales but also contributed to social development, aligning with the company\“s purpose-led growth strategy. The case highlights key lessons in global business adaptation and innovation management. |
