Procter & Gamble was founded in 1837 by William Procter and James Gamble in Cincinnati, Ohio.
The company started as a small soap and candle business with total initial capital of $7,192.47.
William Procter was a candle maker from England, while James Gamble was a soap maker from Ireland.
The two men became brothers-in-law when they married sisters Olivia and Elizabeth Norris.
Their father-in-law, Alexander Norris, suggested they combine their businesses to form Procter & Gamble.
The company\“s first products included Star Candles and Ivory Soap, which became extremely popular.
During the American Civil War, P&G won contracts to supply soap and candles to the Union Army.
This government contract helped establish the company\“s national reputation and distribution network.
By 1890, Procter & Gamble had grown to become one of the largest soap manufacturers in the United States.
The company\“s innovative marketing and product development strategies contributed to its early success. |