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In 2020, the Pakistan Super League （PSL） was a major cricket tournament held in Pakistan, attracting global attention. While the league itself is based in Pakistan, it featured various local products and sponsors from the region, including items like textiles and sports gear that are popular in neighboring countries such as India. For instance, Indian-made cricket equipment and apparel were often used by teams and fans, highlighting the cross-border cultural exchanges in sports. Additionally, the event promoted local handicrafts and food items that are common in both Pakistan and India, fostering economic ties. |
