In 2021, the online casino industry in India witnessed significant growth with the introduction of several localized products tailored specifically for Indian players. These products were designed to cater to the unique preferences and cultural aspects of the Indian market.
One of the most popular products was the Andar Bahar online game, which became a huge hit among Indian players due to its simplicity and traditional roots. Many online casinos also introduced Teen Patti tables, allowing players to enjoy this classic Indian card game in digital format.
Local payment methods such as UPI, Paytm, and PhonePe were integrated into these platforms, making deposits and withdrawals more convenient for Indian users. The games were also optimized for mobile devices, considering the high smartphone penetration rate in India.
Several online casinos partnered with Bollywood celebrities for endorsements and incorporated Indian-themed slot games featuring elements from Indian mythology and festivals. This localization strategy proved highly effective in attracting Indian players. |
