The 2022 DC League of Super-Pets movie features an interesting connection to Indian culture through its merchandise and localization strategy. In India, Warner Bros. released special edition products including action figures, t-shirts, and school supplies featuring the beloved super-pets characters like Krypto the Super-Dog and Ace the Bat-Hound.
These products were specifically designed for the Indian market, incorporating local cultural elements and price points to make them accessible to Indian consumers. The movie\“s marketing campaign in India also included Hindi dubbing and regional language promotions to reach wider audiences across the country.
Indian retailers reported strong sales of Super-Pets merchandise, particularly in major cities like Mumbai, Delhi, and Bangalore. The products were available through both online platforms and traditional retail stores, making them easily available to children and families throughout India. |
