During the 1990s, live football broadcasting in India underwent a significant transformation with the introduction of new technologies and broadcasting rights. This era marked the beginning of widespread television coverage of international football matches, making the sport more accessible to Indian audiences.
Indian companies started producing affordable television sets and satellite dishes, enabling more households to watch live football matches. Brands like Onida, BPL, and Videocon became household names, providing the necessary hardware for sports enthusiasts to enjoy games from leagues such as the English Premier League and FIFA World Cup.
Additionally, local cable operators played a crucial role in distributing sports channels that broadcast live football. This period saw the rise of dedicated sports channels, which further fueled the popularity of football among Indian viewers. |
