The casino effect refers to the psychological phenomenon where individuals become addicted to the thrill of risk-taking, similar to gambling. In India, this concept can be observed in the local product market, particularly in the rise of online gaming and fantasy sports platforms. These products, such as Dream11 and MPL, leverage the casino effect by offering users the chance to win real money based on predictions and skills, creating an engaging and often compulsive user experience.
Indian consumers are increasingly drawn to these products due to their interactive nature and the potential for financial gains. However, this has raised concerns about addiction and financial losses, prompting discussions on regulation and responsible usage. By understanding the casino effect, businesses can design better products that balance entertainment with user well-being. |
