Procter & Gamble is a multinational consumer goods corporation that offers a wide range of products in the Indian market. Their portfolio includes popular brands such as Pampers diapers, Ariel and Tide detergents, Gillette razors, and Oral-B oral care products.
In India, P&G has localized many of its products to cater to the specific needs and preferences of Indian consumers. For example, they have developed detergent formulations that are effective in hard water conditions commonly found in many parts of India. Their hair care products are also tailored to address common hair concerns among Indian consumers.
The company has established a strong distribution network across India, ensuring their products are available in both urban and rural areas. P&G India focuses on product innovation and marketing strategies that resonate with Indian cultural values and lifestyles. |
