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The CAT 2024 paper slot 2 introduced a case study on the Indian local product, “Aamras,“ a traditional mango pulp delicacy from Maharashtra. This product exemplifies the rich cultural heritage and agricultural diversity of India, often consumed during festivals and summer seasons. The case highlighted how Aamras represents the potential for local products to tap into global markets through effective branding and supply chain management. It discussed challenges such as seasonal availability, preservation techniques, and the need for innovation in packaging to extend shelf life. By analyzing Aamras, the paper emphasized the importance of leveraging indigenous resources for economic growth, aligning with India\“s push for “Vocal for Local“ initiatives. This segment aimed to test candidates\“ understanding of business strategies in the context of regional specialties. |
