The CAT 2024 examination paper for slot 1 included several questions focusing on Indian local products and their market dynamics. This section analyzed various indigenous goods ranging from traditional handicrafts to agricultural produce.
One notable case study featured Indian handloom textiles, examining their production processes in rural clusters and distribution challenges in urban markets. The questions required candidates to evaluate supply chain efficiencies and identify growth opportunities for these traditional industries.
Another segment discussed the marketing strategies for regional food products like Alphonso mangoes from Maharashtra and Darjeeling tea from West Bengal. Candidates were expected to analyze export potential, quality certification requirements, and global market penetration strategies.
The paper also covered the digital transformation of local artisans through e-commerce platforms, with specific reference to government initiatives like the GeM portal that connects small manufacturers with institutional buyers. |
