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In May 2022, various football matches took place globally, including events in India that highlighted local products. For instance, during these matches, Indian companies promoted traditional items like handcrafted leather footballs, which are made from locally sourced materials and reflect the country\“s rich artisanal heritage. Additionally, snacks such as spicy mixtures and regional beverages were sold at stadiums, showcasing India\“s diverse culinary offerings. These products not only support local economies but also enhance the fan experience by integrating cultural elements into the sport. |
