|
In India, the 2018 FIFA World Cup was broadcast live through various local platforms and services. Sony Pictures Networks India （SPN） held the exclusive broadcasting rights for the tournament in the Indian subcontinent. Indian viewers could watch the matches live on Sony Ten 2, Sony Ten 3, and Sony ESPN channels in high definition. Additionally, SPN offered live streaming via its digital platform, SonyLIV, which was accessible on smartphones, tablets, and computers. Many Indian telecom and internet service providers, such as Jio and Airtel, also partnered with SonyLIV to offer special data plans or free streaming to their subscribers. This made it convenient for football fans across India to enjoy the World Cup without interruptions, despite the time difference with Russia, the host country. Local cafes and sports bars in major cities like Mumbai, Delhi, and Bangalore also capitalized on the event by screening matches live, creating a vibrant atmosphere for enthusiasts. |
