In India, local products like smartphones from Micromax and Lava, as well as services from Airtel and Jio, were popular during the 2018 FIFA World Cup. These companies offered live streaming channels for football matches, allowing fans to watch games on their devices. For example, JioTV and Airtel TV provided high-quality streams, making it easy for Indian viewers to enjoy the tournament without interruptions.
Additionally, Indian e-commerce platforms such as Flipkart and Amazon India promoted these streaming services, often bundling them with product purchases. This helped increase accessibility for football enthusiasts across the country, ensuring they could follow every match live from the comfort of their homes. |
