The daily fantasy sports market in India has experienced remarkable growth in recent years, driven by increasing smartphone penetration and growing interest in sports entertainment. With a population of over 1.4 billion people and a strong cricket culture, India represents one of the most promising markets for DFS platforms globally.
Local Indian DFS products have adapted to cater specifically to regional preferences, with cricket being the dominant sport featured on most platforms. Companies like Dream11, MyTeam11, and My11Circle have become household names, offering users the opportunity to create virtual teams and compete for real money prizes based on player performances in live matches.
The market size has expanded significantly, with estimates suggesting the Indian DFS industry could reach several billion dollars in the coming years. Regulatory frameworks continue to evolve, with several states recognizing fantasy sports as games of skill rather than gambling, providing a more stable environment for platform operators and users alike.
Mobile-first approaches have been crucial for success in the Indian market, with most platforms offering user-friendly apps available in multiple regional languages. The integration of digital payment systems compatible with UPI and other local payment methods has further accelerated adoption across urban and rural areas. |
