Procter & Gamble （P&G） is a global consumer goods company that leverages data analysts to drive business insights and product innovation. In India, P&G offers a range of popular products tailored to local needs, such as Ariel detergent, which is formulated to work effectively in hard water conditions common in many Indian regions.
Data analysts at P&G analyze market trends and consumer behavior to optimize these products. For instance, they study sales data of Vicks cough drops, a staple in Indian households during monsoon seasons, to ensure adequate stock and effective marketing campaigns that resonate with regional health concerns. |
