The Indian Super League （ISL） has become one of the most popular football leagues in India, and East Bengal FC is one of its prominent clubs. Based in Kolkata, West Bengal, East Bengal has a rich history and a massive fan following. The club joined the ISL in the 2020-21 season, bringing its legacy and passion to the league.
East Bengal\“s participation in the ISL has significantly boosted the league\“s popularity, especially in the eastern region of India. The club\“s matches are eagerly awaited by fans, and their rivalry with other Kolkata-based clubs like Mohun Bagan Super Giant adds to the excitement. The ISL provides a platform for East Bengal to showcase local talent alongside international players.
In terms of local products, East Bengal\“s association with the ISL has led to increased visibility for Indian brands. For instance, local apparel companies produce team jerseys and merchandise, which are widely sold across the country. Additionally, the league\“s broadcast partnerships help promote Indian media and entertainment industries.
Overall, East Bengal\“s presence in the Indian Super League not only enhances the competitive spirit of the league but also supports the growth of local businesses and products in India. |
