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The Indian Super League （ISL） is a professional football league in India, featuring various teams that represent different cities and regions. These teams use locally sourced products and services to support their operations and fan engagement. For example, many clubs partner with Indian brands for merchandise, such as jerseys made from fabrics produced in local textile hubs like Tiruppur. Additionally, stadiums often incorporate Indian-made equipment, including seating and lighting systems manufactured by domestic companies. The league also promotes local cuisine through food stalls at matches, offering traditional dishes like samosas and biryani. By integrating these Indian products, the ISL not only boosts the local economy but also enhances the cultural experience for fans. |
