Title: MBA CET 2024 Slot 1 Question Paper: Indian Scenario-Based Game Solutions
Introduction
The MBA Common Entrance Test (CET) 2024 Slot 1 included scenario-based questions set in the Indian context. Below is a structured solution to a sample question type, focusing on strategic decision-making in a business game.
Sample Question (Business Strategy)
Scenario:
A company, "GreenTech India," produces solar panels. It faces two markets:
Market A (Rural): Low price sensitivity, high demand for basic models.
Market B (Urban): High price sensitivity, preference for premium features.
Tasks:
Allocate 60% of production capacity to one market. Justify your choice.
If the premium model in Market B costs 30% more than the basic model, but demand drops by 20% due to price hikes, calculate the optimal pricing strategy.
Solution
Task 1: Market Allocation
Choose Market A (Rural):
Rationale: Rural markets in India often prioritize affordability and accessibility. A basic solar panel model can penetrate this segment with minimal investment in marketing.
Capacity Utilization: 60% capacity ensures scalability while focusing on high-volume, low-margin sales.
Task 2: Pricing Strategy
Initial Pricing:
Basic Model: ₹20,000
Premium Model: ₹26,000 (30% premium)
Post-Hike Impact:
Demand in Market B drops by 20% (from 10,000 to 8,000 units).
Revenue Comparison:
Option 1: Keep basic model in Market B:
( 10,000 \times ₹20,000 = ₹200 \text{ million} ).
Option 2: Raise price to ₹26,000:
( 8,000 \times ₹26,000 = ₹208 \text{ million} ).
Optimal Strategy: Raise prices, as revenue increases by ₹8 million.
Conclusion: Prioritize Market A for capacity and adjust pricing in Market B to balance premium demand and revenue goals.
Key Themes in MBA CET 2024
Data Interpretation: Calculate cost-benefit ratios using provided tables.
Market Analysis: Use PESTEL frameworks (Political, Economic, etc.) for Indian contexts.
Game Theory: Mixed strategies in competitive markets (e.g., pricing wars in urban vs. rural segments).
Resources for Preparation:
Official CET Guide: Focus on case studies from NITIE and IIMs.
Previous Year Papers: Analyze 2023 questions on rural-urban divide strategies.
Tools: Practice Excel for dynamic pricing models.
For specific questions, share the prompt, and I’ll provide a step-by-step breakdown!
Note: Actual 2024 CET questions may vary. Verify with the latest official materials.
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