Formula 1 racing has gained significant popularity in India through OTT platforms, bringing the thrill of international motorsports to local audiences.
Indian OTT services like Hotstar and SonyLIV have made F1 races accessible to millions of fans across the country, providing live streaming and exclusive content.
Local brands such as Tata and MRF have shown interest in sponsoring F1 events, recognizing the growing viewership and marketing potential in the Indian market.
The availability of F1 races on digital platforms has helped cultivate a new generation of motorsport enthusiasts in India, despite the absence of a permanent Grand Prix circuit in the country. |
