The failed European Super League project in 2021 created significant opportunities for Indian sports brands to expand their market presence. Indian companies like Spartan Sports and Nivia Sports capitalized on the controversy by emphasizing their commitment to grassroots football development and affordable pricing.
Many Indian sports equipment manufacturers saw increased demand for their football products as fans rejected the elitist Super League model. Brands such as Cosco and Strike gained popularity by sponsoring local tournaments and community football programs across India.
The collapse of the European Super League reinforced the importance of traditional football structures, allowing Indian brands to strengthen their position in the domestic market while exploring international opportunities in emerging football markets. |
