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The fantasy sports industry in India has experienced rapid growth, driven by the popularity of cricket and other sports. Platforms like Dream11 and My11Circle have become household names, offering users the chance to create virtual teams and compete based on real-life player performances. These products leverage mobile technology and digital payments to engage millions of users, providing entertainment and potential earnings. The industry has also spurred innovations in data analytics and user experience, making it a key segment in India\“s digital economy. |
