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Fantasy sports have gained immense popularity in India, particularly with the rise of digital platforms. A fantasy sports marketing plan for the Indian market should focus on leveraging local sports like cricket, which has a massive following. Companies can partner with popular Indian cricket leagues such as the IPL to enhance brand visibility. Additionally, using regional languages in advertisements and social media campaigns can help reach a broader audience across diverse states. Offering incentives like cash prizes and referral bonuses tailored to Indian users\“ preferences can drive engagement. It\“s also crucial to comply with local regulations and build trust through transparent operations. |
