Gift card lottery is becoming increasingly popular in India as a promotional strategy for local products. Many Indian businesses are using this method to attract customers and increase sales of their traditional and modern products.
Indian local products such as handloom textiles, spices, handicrafts, and Ayurvedic items are often featured in these gift card lotteries. Customers purchase products and get a chance to win gift cards that can be redeemed for more local goods.
The concept works particularly well with India\“s diverse range of regional specialties. From Kashmiri saffron to Kerala spices, from Banarasi silk to Rajasthani handicrafts, gift card lotteries help promote these authentic Indian products to both domestic and international markets.
Many Indian e-commerce platforms and local stores have adopted this marketing technique, offering gift card lotteries that feature products made by local artisans and small businesses across different states of India. |
