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The football betting business in India has grown significantly in recent years, driven by the popularity of sports like cricket and football. Local products, such as online betting platforms and mobile apps, cater to the Indian market by offering services in regional languages and supporting local payment methods like UPI and Paytm. These platforms often provide live streaming of matches and real-time betting options, enhancing user engagement. However, the industry faces challenges due to varying state regulations, with some regions allowing it while others impose restrictions. Overall, the football betting business in India continues to evolve, blending global trends with local adaptations to meet consumer demands. |