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Fantasy sports have seen remarkable growth in India, driven by the popularity of cricket and the rise of digital platforms. Local products like Dream11 and MyTeam11 have capitalized on this trend, offering users the chance to create virtual teams and compete based on real-life player performances. These platforms have integrated with major sports leagues, enhancing user engagement through features such as live scoring and cash prizes. The increasing smartphone penetration and affordable internet have further fueled this expansion, making fantasy sports a mainstream entertainment option in the country. |
