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In 2020, the Indian Super League （ISL） showcased local Indian products that gained prominence during the football season. For instance, brands like JSW Steel, a major sponsor, supported teams such as Bengaluru FC, highlighting India\“s industrial strength. Additionally, local apparel companies like T10 Sports provided official merchandise, including jerseys and accessories, which became popular among fans. These products not only boosted the league\“s visibility but also promoted Indian entrepreneurship in the sports industry. |
