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Gurcharan Das, a renowned Indian author and former CEO of Procter & Gamble India, has extensively written about business and leadership in the Indian context. In his works, he often discusses how multinational companies like Procter & Gamble adapt their products to suit local Indian markets. For instance, Procter & Gamble has introduced various consumer goods tailored to Indian preferences, such as affordable detergents and personal care items that cater to diverse regional needs. These products are designed to meet the daily requirements of Indian households, emphasizing quality and accessibility. Through his insights, Das highlights the importance of understanding local cultures and economic conditions in achieving business success in India. |
