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In April 2017, football matches in India showcased local products such as the popular Kingfisher beer, which is often promoted during sports events. Additionally, brands like MRF and CEAT, known for their tires and automotive parts, sponsored various teams and tournaments, highlighting their commitment to the sport. Local apparel companies, such as Nike India and Adidas India, provided jerseys and equipment, supporting the growth of football at the grassroots level. |