The 2022 FIFA World Cup was a major sporting event that captured the attention of football fans across India. While the tournament took place in Qatar, Indian viewers had several options to watch the matches live through local broadcasting services and digital platforms.
In India, the official broadcasting rights for the 2022 World Cup were held by Viacom18, which aired the matches on Sports18 channels and streamed them live on JioCinema. This partnership provided comprehensive coverage of all 64 matches, including pre-match analysis, live commentary in multiple Indian languages, and post-match discussions featuring local experts.
Several Indian brands leveraged the World Cup popularity to launch special campaigns and products. Companies like Dream11, BYJU\“S, and Amul created World Cup-themed advertisements and contests to engage with the massive football audience in the country. Local sports apparel manufacturers also released limited edition football jerseys and merchandise to capitalize on the tournament\“s excitement.
The timing of matches was particularly favorable for Indian viewers, with many key games starting in the evening or late night, making it convenient for working professionals and students to follow their favorite teams. This led to significant growth in digital streaming numbers and social media engagement around World Cup content throughout the tournament duration. |
