The 2018 FIFA World Cup was broadcast live across various channels in India, providing comprehensive coverage of the tournament. Sony Pictures Networks India （SPN） held the exclusive broadcasting rights for the event in the Indian subcontinent.
Indian viewers could watch the matches live on Sony Ten 2, Sony Ten 3, and Sony ESPN channels in multiple languages including English, Hindi, Bengali, Malayalam, and Tamil. The network also provided live streaming through their digital platform SonyLIV, making it accessible to mobile and internet users throughout the country.
For local Indian products, many brands leveraged the World Cup fever to promote their offerings. Companies like Micromax, Amul, and MRF used football-themed advertisements to connect with consumers during the tournament period. |
