The Hero Indian Super League (ISL) is a professional football league in India, established in 2014. It has grown rapidly, with various clubs competing for the championship each season. The league winners across all seasons include ATK (now ATK Mohun Bagan), Chennaiyin FC, Bengaluru FC, Mumbai City FC, and Hyderabad FC. These teams have showcased top talent and thrilling matches, contributing to the popularity of football in India.
In addition to the league, the Hero ISL has boosted local products like sports apparel, merchandise, and broadcasting services. For instance, brands such as Hero MotoCorp, the title sponsor, have leveraged the league to promote their two-wheelers and other products across the country. This synergy has helped in marketing Indian-made goods, enhancing both the sport and local economy. |