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In India, the Hero Indian Super League （ISL） is a popular professional football league that showcases local talent and products. The 2022-23 season featured exciting matches across various cities, promoting Indian sports culture and local brands. For instance, teams like Mumbai City FC and Bengaluru FC represented their regions, highlighting local products such as traditional handicrafts and regional cuisines. The league\“s schedule included matches from October 2022 to March 2023, with venues like the Jawaharlal Nehru Stadium in Delhi and the Salt Lake Stadium in Kolkata. This not only boosted tourism but also supported local economies by featuring Indian-made merchandise and food items during events. |
