In India, there is a famous saying \“ghodo ki race me gadhe\“ which literally translates to \“donkeys in a horse race\“. This phrase is used to describe situations where unqualified or unsuitable participants are competing in a field meant for experts.
In the context of Indian local products, this expression can be applied to various scenarios. For example, when local artisans try to compete with mass-produced industrial goods, or when traditional products face competition from modern alternatives. Many indigenous Indian products like handloom textiles, handicrafts, and traditional foods often struggle to compete in markets dominated by commercial brands.
However, this doesn\“t mean local products are inferior. In fact, many Indian local products offer unique qualities, traditional craftsmanship, and cultural significance that mass-produced items cannot replicate. The challenge lies in creating fair market conditions where these authentic products can thrive without being overshadowed by commercial giants. |
