The Euro Cup 2020 live football event was a major highlight for sports enthusiasts in India, where local products like traditional snacks and beverages gained popularity during viewings. Indian companies leveraged this opportunity to promote items such as chai and namkeen, aligning with the excitement of the matches.
Additionally, Indian-made jerseys and accessories saw increased sales, as fans sought to support their favorite teams while enjoying the live football action from the comfort of their homes. |
