Fantasy sports platforms have gained immense popularity in India, with several homegrown products leading the market. These sites allow users to create virtual teams of real players and earn points based on their actual performance in live matches.
Indian fantasy sports sites like Dream11, MyTeam11, and MPL have revolutionized sports engagement in the country. These platforms primarily focus on cricket, which is the most popular sport in India, though many have expanded to include kabaddi, football, and other sports.
The unique aspect of Indian fantasy sports sites is their integration with local payment systems like UPI and their compliance with Indian gaming regulations. Most operate as skill-based gaming platforms rather than gambling sites, making them legal across most Indian states.
These platforms have become significant contributors to the Indian digital economy, creating employment opportunities and generating substantial revenue through advertising and user subscriptions. |
