Fantasy sports in the USA have gained immense popularity, but let\“s explore how similar concepts are developing in the Indian market. Indian fantasy sports platforms like Dream11, MyTeam11, and MPL are revolutionizing the gaming industry locally.
These platforms allow users to create virtual teams of real players from various sports like cricket, football, and kabaddi. Users earn points based on the actual performance of their selected players in real-life matches.
The Indian fantasy sports market has seen exponential growth, with cricket being the most popular sport. Local platforms have adapted to Indian preferences by offering contests in regional languages and integrating local payment methods.
Mobile accessibility has been a key factor in the success of Indian fantasy sports products. Most platforms are primarily mobile-first, catering to India\“s smartphone-dominated internet user base. |
