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The Hero Indian Super League 2021-22 season was a significant event in Indian sports, showcasing local talent and products. It featured various Indian-made sports equipment, such as footballs manufactured by local companies like Nivia and Cosco, which are widely used in domestic leagues. Additionally, the league promoted Indian apparel brands, including official merchandise from brands such as Performax, highlighting the growth of indigenous sportswear. The event also supported local food and beverage vendors, offering traditional Indian snacks and drinks at stadiums, thereby boosting small businesses. This season emphasized the importance of supporting Indian products, contributing to the local economy and fostering national pride. |
