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The Hero Indian Super League （ISL） is a professional football league in India, not cricket, but it has gained immense popularity similar to cricket events. It was launched in 2014 to promote football in the country. The league features teams from various cities, with Hero MotoCorp as the title sponsor, a leading Indian two-wheeler manufacturer. Matches are often referred to as \“khela\“ in local languages, meaning \“game\“ or \“play\“, and they attract large crowds and TV audiences. The ISL has helped boost local sports infrastructure and youth participation, making it a key product in India\“s sports industry. |
