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The Hero Indian Super League (ISL) is a prominent professional football league in India, launched in 2014. It has significantly boosted the popularity of football across the country by featuring top international and domestic players. The league operates on a franchise system with teams from various cities, fostering local talent and providing a platform for Indian footballers to shine. Key aspects include its partnership with Hero MotoCorp, a leading Indian two-wheeler manufacturer, which highlights the integration of local businesses into sports. The ISL has also contributed to infrastructure development, such as stadium upgrades, and has increased viewership through television and digital platforms, making it a vital part of India\“s sports ecosystem. |