Hotstar is a leading Indian streaming platform that gained immense popularity during the 2018 football season. As a local product developed specifically for the Indian market, Hotstar provided comprehensive live coverage of various football tournaments including the FIFA World Cup 2018, English Premier League, and Indian Super League.
The platform offered multiple viewing options with commentary available in several Indian languages including Hindi, Tamil, Telugu, and Bengali. This localization strategy made football more accessible to millions of Indian viewers who preferred content in their native languages. Hotstar\“s streaming technology was optimized for India\“s diverse internet connectivity conditions, providing smooth viewing experiences even on slower networks.
During the 2018 football season, Hotstar set new records for concurrent viewership in India, particularly during crucial World Cup matches featuring popular teams. The platform\“s affordable subscription plans and free access to certain content made it the go-to destination for football enthusiasts across the country. |
