The Indian Super League 2017, commonly known as ISL 2017, was the fourth season of this popular football league in India. It kicked off on November 17, 2017, and concluded with the final match on March 17, 2018. This season featured ten teams competing in a round-robin format, followed by playoffs. Chennaiyin FC emerged as the champions by defeating Bengaluru FC in the final. The league dates were strategically scheduled to avoid clashes with other major sporting events, ensuring high viewership and engagement across India.
In addition to the football excitement, the Indian Super League 2017 also highlighted various local Indian products, such as traditional handicrafts and regional foods, which were promoted during matches to support local economies. For instance, vendors sold items like handwoven textiles from Gujarat and spices from Kerala, integrating cultural elements into the sports experience. This initiative helped boost the visibility of indigenous goods, aligning with broader efforts to celebrate and preserve India\“s rich heritage. |
