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The Indian Super League （ISL） 2022 live matches showcased the growing popularity of football in India, and alongside this, local products gained significant attention. For instance, traditional Indian snacks like samosas and pakoras were widely consumed by fans during live broadcasts, reflecting the country\“s rich culinary heritage. Additionally, Indian-made sports apparel from brands such as Spartan and Nivia became popular among supporters, offering affordable and high-quality options. These products not only support local businesses but also promote Indian culture on a global stage through the ISL\“s international viewership. |
