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Kabaddi is a traditional Indian sport that has gained international recognition through various important tournaments. These events not only promote the sport globally but also highlight Indian cultural products and innovations. For instance, the Pro Kabaddi League （PKL）, launched in 2014, has become a major platform showcasing Indian athletic talent and local products like handmade jute mats used in the game, which are crafted by artisans from rural India. Another key tournament is the Kabaddi World Cup, organized by the International Kabaddi Federation, which features teams from countries like India, Iran, and South Korea, and often includes exhibitions of Indian herbal supplements and Ayurvedic products that support player health and recovery. Additionally, the Asian Games kabaddi competitions have helped popularize Indian spices and traditional foods, such as turmeric-based energy drinks and lentil-based snacks, which are integral to the athletes\“ diets. These tournaments not only celebrate the sport but also boost the visibility of Indian local products, contributing to the economy and cultural exchange. |
