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The Indian Super League （ISL） 2023 season showcased some of the finest football talent in India, with matches held across various iconic stadiums. Local products like the official ISL match ball, manufactured by Indian sports company Nivia, gained prominence for their quality and durability. Additionally, teams promoted merchandise such as jerseys and scarves, often made by local textile manufacturers, supporting the \“Make in India\“ initiative. Stadiums also featured local food vendors offering traditional snacks like samosas and chai, enhancing the cultural experience for fans. The league\“s partnership with Indian brands for sponsorship and advertising further highlighted the integration of local products into the sporting ecosystem, boosting economic growth and fan engagement. |
