The Indian Super League （ISL） has gained significant attention in recent years, with its teams participating in various international cup competitions. These events showcase the growing quality of Indian football and provide a platform for local talent to compete globally. For instance, clubs like ATK Mohun Bagan and Mumbai City FC have represented India in the AFC Cup, highlighting the league\“s progress.
In terms of local products, the ISL has boosted the popularity of Indian-made sports equipment, such as footballs manufactured by companies like Nivia and Cosco. These products are increasingly used in training and matches, supporting domestic industries. Additionally, the league promotes Indian cultural items through merchandise, including jerseys and accessories that feature traditional designs, helping to preserve and spread local heritage. |
