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In 2021, football club matches in India showcased a range of local products that gained popularity. For instance, the Indian Super League featured teams using domestically manufactured sports equipment, such as footballs made by local brands like Nivia and Cosco. These products are known for their durability and affordability, making them accessible to a wide audience. Additionally, clubs promoted traditional Indian snacks and beverages during matches, including items like samosas and masala chai, which are integral to the cultural experience. The use of these local products not only supported Indian businesses but also highlighted the country\“s rich heritage in sports and cuisine. |
