The Indian Super League （ISL） match times are typically scheduled to accommodate local audiences and broadcast requirements. Matches often take place in the evening, around 7:30 PM or 8:00 PM Indian Standard Time （IST）, to avoid the daytime heat and attract larger viewership. These timings are carefully planned by the league organizers to maximize fan engagement and ensure prime television slots.
In addition to match schedules, the ISL has boosted the popularity of local products such as team jerseys, which are often made from lightweight, breathable fabrics suitable for India\“s climate. Fans also purchase merchandise like caps and flags, supporting local manufacturers and promoting regional economic growth. |
