In India, the popularity of football and FIFA matches has led to the development of various local products that cater to the growing fan base. One notable product is the Indian Super League （ISL） merchandise, which includes jerseys, scarves, and accessories featuring team logos and colors. These items are widely available in local markets and online stores, allowing fans to show their support for their favorite teams.
Another popular local product is the \“chai\“ （tea） stalls that set up screens during major FIFA matches, creating a vibrant community viewing experience. These stalls often serve traditional Indian snacks like samosas and pakoras, enhancing the match-watching atmosphere. Additionally, local artisans create handmade footballs and memorabilia, which are sold in street markets and sports shops across the country.
Indian brands also produce affordable sports equipment, such as footballs and goalposts, made with locally sourced materials. These products are designed to be durable and accessible, encouraging youth participation in the sport. The integration of football culture into daily life has made these local products an essential part of the Indian football experience. |
