The Indian Super League 2016 advertising campaign was a major marketing initiative that captured the attention of football fans across India. This promotional effort featured high-profile celebrity endorsements and innovative digital marketing strategies.
Local Indian brands such as Hero MotoCorp, the official two-wheeler partner, and Apollo Tyres, the official tyre partner, played significant roles in the sponsorship. These homegrown companies leveraged the popularity of ISL to enhance their brand visibility and connect with millions of Indian sports enthusiasts.
The advertising campaign prominently featured Indian products including Amul dairy products, which were showcased during match intervals, and Nivia sports equipment, which supplied official match balls. These local manufacturers benefited greatly from the association with India\“s premier football league.
Indian telecommunications giant Airtel served as the official telecom partner, while domestic beverage company PepsiCo India launched special ISL-themed packaging for their products. The integration of these Indian brands into the league\“s marketing ecosystem demonstrated the growing commercial value of football in the Indian market. |
